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Top Marketing Trends in 2016 and What They Mean for Your Small Business

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Digital Marketing has become the most important factor in any Business growth. Small scale Business owners are looking for ways to increase their visibility and company branding. Small business owners rely a lot on social media for their campaigns, advertisement’s and publicity.

Almost majority of the world population uses the internet, and a lot of searches is done through PC’S, mobiles and laptops. Of which the highest number of users are on their smart phones, followed by laptops and PC.

It is important to develop a strategy where the majority of internet users can see your business advertisements on mobile platforms.

With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge.

Types of Social Media content will play primary role in the market trends setting in. Despite the easy digestibility of video and visuals, marketers pinpointed blogging as their most important type of content. Consumers now research their purchases thoroughly before buying, and the blog most likely provides more extensive information than the quick image or 1-minute teaser video. Small businesses must invest every marketing dollar wisely, and yet taking risks on less-crowded platforms can pay off, too. When every step you take is informed by research, your chances for success and your confidence rise.

Here are a few marketing trends to tap into in 2016 that will help you provide a more meaningful experience for customers – and drive more revenue for your business.

  • Customer-Centric Content
  • Mobile-Friendly Campaigns
  • Micro-Targeting
  • Social Media Advertising
  • Video Marketing
  • New Apps
  • Automation Tools
  • Blogs
  • Changing customer needs, such as increasing or decreasing product or service usage.
  • Technology, such as the increasing use of online purchasing.
  • Social factors which are changes in social behavior such as online networking.
  • Communication/Media such as the increased use of social media by certain customers.

The trends that will rule small business marketing in 2016 aren’t radically different than the existing marketing practices – but they do involve a greater level of planning and investment from small business owners. A smarter way to strategize is important to reach the largest number of people in the shortest time span.

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